Blog Post Now a Video Publishing Tool

Stay on Top of Emerging Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

In addition to receiving a generous new round of venture capital, Automattic, the company behind (and the backend provider for NewTeeVee and the rest of the GigaOM network), has announced a storage upgrade for users. Combined with the beta video player, server-side transcoding and a new Flash-based uploading interface due to be released shortly, this makes the $20-a-year pro account a simple, turnkey solution for videoblog and podcast publishing.

Pro users will be able to store up to 8GB of media, and as Automattic founder Matt Mullenweg told me in a phone conversation, can be assured that the storage will be reliably archived. One potential problem is that uploads are limited to 70MB, which means individual videos will be limited to about 15 minutes — presumably to reduce technical and copyright violation complications.

What still doesn’t do is produce iTunes-compatible RSS feeds — for that, users will still have to run their feed through FeedBurner or similar services (it does produce mRSS feeds suitable for Miro). And free accounts, though also getting a space upgrade to 3GB, will still be limited to image and document uploads. Still, as Podcasting News noted, the price point is significantly less than other host-blogging platforms.

WordPress, the free, open-source software, has long been one of the top choices of videobloggers who choose to host their own sites and video. It’s extensibility has led to a number of video-specific add-ons and plugins, such as Show in a Box and PodPress. has focused on limited features but maximal ease-of-use, something my usability engineer of a mother would appreciate as a democratizing factor.

As a free account user myself, I generally host my video on the more feature-rich and then embed clips in my WordPress blog. But I often get asked for advice (and just as often offer it, unsolicited) as to where and how to publish video, so for those of you looking to get started with a videoblog but who don’t have much technical expertise, this is an interesting new option.

41 Responses to “ Now a Video Publishing Tool”

  1. I agree with a commenter here. Technology is really changing a lot. I mean few years back it was a dream for a business company to add some business videos on the website. But now look at the PropaTube like websites, which as a huge collection of business videos, hotel videos and how to videos.

  2. good question James.
    Its smart to just use Youtube is you assume that Youtube will always be THE video site. This is like assuming you can just have a Facebook page, and not your own blog.

    Eventually, everything changes, and it’s nice to create your own place on the web that you control. Host your videos where ever you want, be everywhere, but the long view says make your own blog.

  3. If you host your own WordPress installation, you may want to check out the Revver Video WordPress Plugin – which includes video responses, user account management, direct uploads from your blog, automatic playlist creation, and of course video monetization. It’s very full featured yet really easy to use.

    We’ve been getting some great feedback on it, but if you have any other suggestions or recommendations, just drop me a line at asi at revver com and we’ll do our best to get your feedback implemented.

    Asi Behar
    VP, Software Engineering – Revver

  4. I’d say this is yet-another simple solution. I’d still recommend Blip for more fully-formed shows, and something like Seesmic for people who just want to send video messages to their friends. This would fall somewhere in between, and would probably fit best with someone who both writes and posts audio and/or video — as it wouldn’t require a separate account on Blip or YouTube to post.

    If starting a “show” as a business, I’d probably want my own domain, and would go with a regular WP install with Show in a Box or another video-focused set of tools, with hosting provided by Blip or even the Internet Archive. Ultimately, I’d recommend hosting one’s own video for all sorts of reasons, most of which involve being free from another site’s terms of use.

  5. Interesting news, Jackson, thanks! I kinda wonder what good blog-hosted media does. Marketing one’s site/show is hard enough in social network-based media sites (like YouTube), I wonder who’s going to pay extra to get a package like that when it seems like it’d be a disadvantage and they can get better services from, say, for free.