Last week, Turner Broadcasting System announced a “practical” JV with the NBA to operate its domestic digital properties. Now, the Time Warner (NYSE: TWX) unit retains an anchor sports tenant with an extension of its NASCAR deal. Turner has operated NASCAR.com since 2001; the current deal runs through 2008 but has been extended through 2014. Turner will manage and operate Nascar.com, wireless platforms, broadband, video downloads and ad sales. This is not an NBA-type deal where the two insist the league will be part of managing operations but they will be working closer together on some aspects, collaborating on content creation, e-commerce and race ticket sales direct from NASCAR- sanctioned race track operators. More at sister site paidContent.org.
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