MySpace and BBC Worldwide are partnering to deliver new and archived short-form BBC content through MySpaceTV. The deal is described as the first global agreement between MySpace and a major broadcaster. For BBC Worldwide, it’s part of the move to expand its broadband video reach and to promote content that will be available on Kangaroo (the BBC Worldwide, ITV (LSE: ITV), Channel 4 on-demand effort) in the UK and on BBCW’s commercial media player. The new channel — http://www.myspacetv.com/bbcworldwide — is already live and should be available in any territory covered by MySpaceTV. The promo clips from shows including Top Gear, Doctor Who and Robin Hood can be viewed, embedded and shared across MySpace (and other sites, based on the experiment I just did.)
Meanwhile, also announced: MySpace has promoted Jeff Berman to oversee all of its content and marketing initiatives as the new EVP of content and marketing. Prior to this he was the GM of MySpaceTV…now he will add oversight of music, film and other branded initiatives ranging from MySpace Celebrity and MySpace Impact. The new responsibilities are the ones Shawn Gold used to oversee, but he left in November to start his own venture. More on his appointment here.