Mobile Content To Grow To $64 Billion By 2012; Led By Music, Games, Video: Report


Juniper Research has issued its (typically bullish) predictions for mobile content, predicting the total global mobile content market will rise from $20 billion in 2007 to more than $64 billion by 2012. This is lower than previous predictions from the company — which at the end of 2006 predicted the market would it $77 billion by 2011. The top three sectors are and will be music, games and video (some of these predicted figures have come out before, I include them now for completeness).

— Mobile music will remain the largest sector of mobile content, with revenues rising from nearly $9 billion in 2007 to $17.5 billion in 2012, bolstered by the increasing availability of full-track download and streamed services, the former in both paid-for and rental formats.

— Mobile games will be second in terms of end-user generated revenues (which may exclude advertising), and will rise from $5 billion in 2007 to nearly $16 billion in 2012, according to Juniper.

— Mobile TV will rise from $1.4 billion in 2007 to $11.9 billion in 2012.

The remainder will be made up of other sectors, including User-generated Content, Gambling, Adult and Infotainment. Juniper reckons that adult content and gambling will be inhibited by regulations and prohibitions, and on a regional note predicted that China and the Far East will remain the largest regional market for mobile entertainment for the next five years, with revenues rising from $8.5 billion in 2007 to nearly $21.3 billion by 2012.

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