Blog Post

Times Of India Launches Kolkata Mirror Site

Any idea on how Sify’s city specific portals –,, and – have done? Now the TImes of India has launched a city specific site for its city specific paper – Kolkata Mirror. Amitava Bhattacharya, General Manager, The Times of India Group, has told exchange4media that the portal “will be like a banyan tree providing information on everything happening in the city.”

I noticed a section called ‘Citizen Reporter‘, which intends to aggregate city specific inputs from readers; there’s a discussion board and a writers corner. What caught my attention, however, is a classifieds section called Bazaar Online; generic classifieds sites haven’t really worked in India so far, but could for niche city specific portals. The Times Group already has a site for the Mumbai Mirror, and they’ve registered and Apparently not Interesting to note that the content and the design of Kolkata Mirror and Mumbai Mirror are significantly different.