PE Firm Forms Prime Visibility Group With Acquisition Of AdOn Network, Prime Visibility

Yet another PE-backed marketing roll-up: Chicago-based PE firm Bridge Investments LLC, which calls itself a real estate investment firm, has acquired and combined Prime Visibility and AdOn Network to establish online marketing roll-up Prime Visibility Media Group. AdOn network specializes in contextual and behavioral advertising, while Prime Visibility specializes in SEO and pay-per-click advertising. The new group will be led by CEO Steve Rosenberg, formerly the head of Universal Domestic Television. The firm indicates that future complementary acquisitions are likely. Terms of the deal were not disclosed. Release.

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