Roughly six months after he became CEO of Omnicom’s in-house interactive shop OMG Digital, Sean Finnegan is leaving for the job of chief media officer of in-text advertising start-up Vibrant Media, AdAge reports. At Vibrant, he will lead marketing, business development and product innovation. That’s a sharp contrast to heading the digital group for all of Omnicom. Finnegan was at Omnicom for seven years.
It’s the second high-level personnel move for Vibrant in a week: AOL’s (NYSE: TWX) John Sedlack joined the company last week as SVP-sales and strategic alliance.
David adds: No announcement of a successor expected for a month or so but Omnicom CEO Daryl Simm told staffer via an internal memo: “As you know, we have been making aggressive investments in Digital to stay ahead of our client