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BBC Three Seeks Salvation In Multiplatform, Web Simulcasting

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BBC Three, the youth TV channel that has so far found little success in appealing to its target audience, will relaunch next month with a “huge step forward in multiplatform”. The channel is planning “a new relationship between television and the internet”, “plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time and the placing of interactive ideas at the heart of programmes” (oh, and a new logo). An example – viewers will introduce next programmes by recording and uploading webcam clips. More hype from controller Danny Cohen (see announcement for more): it’s a “world in which our content can move seamlessly between TV, online and mobile”. Other announcements include a ream of new programme commissions.

We’ve heard similar ambitions before. BBC Three and Channel 4’s E4 both launched promising to tap a new generation of creative UK producers to make innovative new animations and so on, but that never fully came to pass and BBC Three’s viewer share is just 2.6 percent amongst its target 25-34 crowd. Maybe now, with greater online sophistication amongst that audience, the time is more right.

Update: More details from BBC Vision multiplatform controller Simon Nelson.

3 Responses to “BBC Three Seeks Salvation In Multiplatform, Web Simulcasting”

  1. The main multiplatform content being commission or project by BBC is for Children's tv content. It would be interesting how well the licence fee can be used to create content available for those external of the UK to view.

    This multichannel, mulitiplatform promise of better viewer experience is still a promise in development. Channel 4 was successful with the promotion of teen aimed programme "Skins", through the use of Myspace and creating a powerful strategic online campaign to create awareness and user interest.

    Lets see if the Beeb can offer the same.