PE Firm GTCR Launches Boomerang Media With $200 Million; To Focus On Content Acquisition

Another day, another media and entertainment rollup fund: Chicago-based PE firm GTCR has formed Boomerang Media, a New York-based fund focused on acquiring entertainment copyright and related IP. Boomerang will have a war chest of $200 million to build a franchise of ‘iconic, branded entertainment assets’. The company will be led by co-CEOs Eric Ellenbogen and John Engelman, co-founders of Classic Media, which held copyrights to Rudolph the Red-Nosed Reindeer, Casper the Friendly Ghost, and Rocky & Bullwinkle, among others. Ellenbogen and Engelman also served as co-CEOs of Broadway Video, Lorne Michaels’ video company producing SNL. Ellenbogen also served as CEO of Marvel Entertainment (NYSE: MVL).

GTCR previously backed QFour Digital, a roll-up of online advertising and marketing technology. More details in the release.

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