Online Ads Hit $50 Billion By 2011; Local Reaches $9 Billion By 2012; Pre-Roll, Embeds Gain In '08

With all the doom and gloom hovering over the economy right now, analyst reports heralding brighter days for the future of internet ad spend continue to be released. Below are three separate reports offering prognostications for online ad spending from a general perspective, another with a strictly local viewpoint and, lastly, an examination of streaming media:

Online ad spend doubles in five years: According to the Yankee Group, the U.S. online ad market will hit $50.3 billion in revenue by 2011 – more than double 2007