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Channel 4 Photo Ops Bridge TV, Web, Mobile Media

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Online and mobile amateur photography initiatives started by Channel 4 are clicking with budding creatives. A web community for Picture This, a Flickr-backed TV talent contest for wannabe pro snappers, has seen over 3,600 viewer contributions since launching in early December. The operation uses the Yahoo (NSDQ: YHOO) photo site’s underlying infrastructure as a picture host via API hooks crafted by developer Preloaded. Channel 4’s factual new media commissioner Adam Gee said 4.7 percent of site visits are longer than an hour.

Meanwhile, the Big Art Mob site has notched up around 500 users, three months before its corresponding TV show goes on-air. The Big Art Project, which will explore public artworks, transmits on C4 in April but the website has been gathering mobile images for the show since May and has attracted “a couple of thousand” mobile public art snaps so far. The initiative is run with moblogging platform moblogUK, which will incorporate customisations developed for C4 in to is own portal through March.

2 Responses to “Channel 4 Photo Ops Bridge TV, Web, Mobile Media”

  1. Just a couple of correctionettes: 'Picture This' launched in late December (once it kicked off for real we've had over 1,500 uploads a week); it is designed as 'a friendly place to improve your photography' through the support of peers, so for anyone who enjoys snapping – not vocational; 'Big Art Project' transmits in May and the site publishing the cameraphone images of public art is not generating material for the TV show but creating the first comprehensive map ever of Public Art across the UK. Your title has captured what is truly special about 'Big Art Mob' – it is a cross-platform project where the loop of TV-web-mobile-real life is closed – you can engage with the project anytime/anywhere, not least with the new WAP site at