O2 Offers Napster For Free! Big Question: What Will People Pay For in the Future?

It is our contention that in the future, we will only pay for broadband access. Voice, video or whatever is going to become part of the “access” offering. Yesterday France Telecom made voice free for its customers, by dropping fixed call charges.

Today O2, which provides DSL services in Germany, is offering free music (Napster) to those who sign up for O2’s DSL service. These add-on services — free music, free calls or whatever — will eventually become part of broadband packages we are offered as service providers jostle for market share. Some of it is already happening in the highly competitive markets of Europe and Asia. The U.S. will catch up soon enough.

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