The mobile web is taking off! Sort of… A study by JupiterResearch (Mobile web sites: Designing for mobility) reports that about 40 percent of web site operators have launched mobile sites, and another 22 percent plan to do so in the next year. That’s good news, but “this number is relatively large given that the experience is not yet mature today and likely reflects mobile versions that consist of frames and offer a kludgy user interface” the study says according to MediaPost. So just like in the early days of the web, just because a company has a site doesn’t mean it’s doing anything useful for the company or its customers. “The study found that only 29 percent of Web sites going mobile were developing the ability to provide user profile information to ad networks to monetize page views. Among advertisers, only 3 percent were placing display ads on mobile sites, and 4 percent on carrier portals.” Increasing mobile page views and usage will push annual mobile display and search advertising revenue to $825 million by 2012, predicts JupiterResearch.
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