Todd Anderman, who till last fall was the head of Maxim Digital, has now joined Hachette Filipacchi Media U.S. as SVP-digital media, in effect heading all of Hachette’s digital initiatives, reports AdAge. Hachette will be looking at acquisitions in the digital arena.
Anderman replaces Marta Wohrle, who is now
returning to her consulting business starting a new online business and working with private equity to invest in early stage digital content businesses. More details in release.
Anderman left Maxim after the company got bought out by Quadrangle Capital Partners, and then changed its name to Alpha Media Group…Alpha appointed Douglas Warshaw as the digital head.