With its $265 million deal to buy TicketsNow, Ticketmaster has finally succumbed to the siren song of ticket scalping. The ticketing giant had long complained about online ticket brokers, but perhaps eBay’s success after buying StubHub back a year ago, the grim performance of its online TicketExchange platform, and its upcoming spin out as a public company convinced TicketMaster that the fat margins associated with online ticket brokers would be a nice addition to the portfolio.
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