Macworld 2008 Keynote Today


Today marks one of the most anticipated days of every year. At 9AM CST, Steve Jobs will give his annual Macworld keynote where he’ll talk about Apple’s accomplishments for the past year as well as plans for the upcoming year. But more importantly, he’ll be announcing new products.

Macworld is an event that causes more speculation than probably any other even Apple participates in.

The two biggest rumors revolve around the possibility that Apple will begin offering movie rentals via iTunes and the possibility of a new ultra-thin MacBook.

The movie rental rumor is probably one of the only rumors in the past years that seems almost a shoe-in for happening. Many major film studios have reportedly confirmed their involvement with Apple on a rental service and on top of that…it just makes sense.

The ultra-thing MacBook rumor, however, is a bit more speculation. Supposedly this ultra-thin laptop will supposedly be almost completely cable-free (supported by Apple’s “There’s something in the air. banner).

I’m just not so sure Apple would release something like this. I do think Apple could release something like a 12″ MacBook (a size that’s currently missing from their lineup), but just releasing a thinner version something in their lineup just doesn’t add up for me. I don’t think the average consumer is really ready for something that “doesn’t use any cables”. The idea just feels a bit too gimmicky to me.

What do you think Apple’s “There’s something in the air.” banner means?



I wonder why i get so excited for these keynotes every year. Probably because its Appple or i just like there products.

Trust me, if Microsoft where doing one of these, nobody would be so interested in it.

Stephanie Guertin

That would be, ah, 9AM PST, for those of you playing the home game. Noon EST.


i somewhat agree with you josh, but then i pose this question to you, why release a 12″ macbook when the entry level macbook is 13.3″?

i think that when apple does something they push it to an extreme, look at the iPhone. so if they do release an ultra portable device i think it will be a 12″ ultra thin portable with multi-touch, no optical drive, no ethernet port, just 2 USB ports on each side. about .5″ thin, about 2lbs, external docking station sold separately of course. i think it would be starting at $1699 which puts it between the macbook and macbook pro.

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