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Ticketmaster Buys TicketsNow For $265 Million

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Ticketmaster, in the process of being spun off as a separate company from parent Interactive Corp (NSDQ: IACI). has bought TicketsNow, the country’s second-largest site for reselling sports and concert tickets, for $265 million, reports WSJ. This means Ticketmaster will now compete head on with eBay-owned StubHub.

Ticketmaster CEO Sean Moriarty said the company plans to share revenues from its new division with clients that own venues or promote events, something which doesn’t happen with rival reseller services StubHub and Razorgator, where sites like Ticketmaster never earned a dime.

5 Responses to “Ticketmaster Buys TicketsNow For $265 Million”

  1. I think it is totally unfair, everytime I try to buy tickets fom ticketmaster they are sold out and they tell you to go to Tickets Now. I think they have been getting kickbacks from Tickets Now from the start. The minute pre-sales start Ticketmaster shows sold out shows, how could that possibly be. I read that they are now buying Tickets Now I am sure there was a connection between the two all along. It's very sad that they make it so difficult for a people to afford
    to go to the venues that they sell tickets for. I think tickets should only be sold for face value and no profits attached. A night out the cost of the ticket transportation,parking $15-25.00, very expensive T-shirts, soda and other food big bucks. How does anyone afford this?

  2. I was surprised by this merger to begin with because it appears to be a lateral monopoly, but after reading the above article I am SHOCKED that Ticketmaster would publicly state they will enter into profit sharing ventures with venues and promoters…they are basically giving venues and promoters a huge incentive to hold back more tickets than usual from the general public (especially the good seats) to just resell on Ticketmasters secondary market. These are bad business practices and on face is in danger of violating the Taft Hartley Act which encourages the free flow of commerce as well as impedes monopolies.

    Your Thoughts….

  3. Response to Ticketmaster / Ticketsnow merger
    Miami based President CEO Michael J Lipman is encouraged by publicly traded companies such as Ebay and IAC's ability to foresee the opportunities in the billion dollar secondary resell market and believes they will pave the way for future merger and acquisitions.
    The acquisition of Ticketsnow is a surprising move for Ticketmaster since the majority of tickets posted on Ticketsnow's website are ticket brokers' inventory, may of whom will now pull the plug by not listing them anymore as a result of this partnership. Ticketsnow's business model caters to brokers and the majority of the web hits are from fellow brokers, not from fans listing inventory.

    Ticketmaster, a dominant primary market ticket seller, actively encourages teams and concert promoters to buy and then sell their tickets on Ticketmaster’s secondary market exchange. As a result of losing several legislative battles in states such as New York and being investigated in states such as Missouri, Ticketmaster's "Ticketexchange" and "auctions" have failed in the public eye. Ticketmaster must use the Ticketsnow brand name to market premium seats to events such as Hannah Montana to the secondary market which will inflate the prices.

    The law of supply and demand dictates the price of tickets on the secondary market, consumers reselling their tickets on the Internet are a contributing factor for what the market price is, reputable companies such as , Ebay, and Stubhub encourage fans to buy/sell at market prices which often times causes prices to sell at less than face value. Ticketmaster, Promoters, Sports Teams, and Venue partners often hold back the supply of tickets which artificially inflates the prices by hyping the scarcity of supply and deceiving the public by saying "sold out." This is not in the best interest of the consumer and prices are never going to be less than face value or at true market price.

  4. No One Likes TicketMaster

    The big worry for me what if ticketmaster starts selling its primary inventory in large blocks on ticketsnow for double the price of face value? Then no one gets a fair chance. There are tons of other sites out there to choose from, so you can avoid using both ticketmaster and ticketsnow if you like. Tickex, is a lot of help finding these other sites…….