December comScore Data Leaves MySpace in the Cold

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MySpace’s growth may have peaked. Annual page views for the social network fell 7 percent from December of 2006 to the same month in 2007, according to the latest site rankings from comScore — the first time the site’s page views have declined year-over-year. And MySpace saw a 9 percent decline in page views from November to December as well. Facebook’s star, on the other hand, appears to still be rising as its year-over-year growth came in at 43 percent, despite a 12 percent decline from the prior month.

In terms of the number of unique visitors to each social network, however, MySpace is still in the lead, with almost twice the unique visitors as Facebook in December, but only a 12 percent year-over-year rise. Facebook didn’t make the top 10 sites when measured by unique visitors, but comScore data shows that the number of unique visitors to Facebook grew 81 percent from the same month last year.

While page views were down overall by 2.8 percent from the month prior, some sites, such as Google and Craigslist, experienced year-over-year gains that blew those of other top sites out of the water. Google’s page views were up 76 percent while Craiglist’s soared 119 percent over the year before. Google’s notable annual growth in page views is more proof of the search giant’s impressive 2007.

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17 Comments

PerfectDayProgram DotCom

As the founder of SocialNetworkEngineering.com, I must say the reason I believe myspace.com and facebook.com visits are down is because these sites lack substance that kids long for these days. They want inspiration and energy in their interaction and entertainment. Brand new sites like http://www.perfectdayprogram.com are the new wellspring for the inspiration age. They will lead the way for those who seek social networks that enrich and strengthen the human experience.

All the Best,
D. S. Hargis
http://www.perfectdayprogram.com
http://www.SocialNetworkEngineering.com

Thomas

US only data ! This diminishes the interest of the analysis a lot !
Please look global if you want to be impressed, or to impress us.

Mike

These starts are not very meaningful because any site that incorporates ajax more heavily into their user experience will hurt page views.

Still fun to see Google and Craigslist on fire like that.

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