Mobile Content Bits: Telefonica; Singapore Mobile TV; Austria MVNO; Private Media; TraceTracker

Maria Sharapova Touts Sony (NYSE: SNE) Ericsson: Tennis ace Maria Sharapova has become the “first global brand ambassador” for Sony Ericsson (NSDQ: ERIC), reports Engadget Mobile. Apparently she’ll be working with the designers at Sony Ericsson, although I can’t imagine how much benefit she could add…but we should be seeing some SE-exclusive Maria Sharapova content coming out soon, and possibly a handset branded with her name.

Telefónica Cuts Mobile Roaming Data Charges: Telefónica announced today that it is slashing the price of data roaming prices by more than 40 percent for its O2 and Movistart retail customers in Europe. The operator will also cut the price of sending a roaming text message by nearly half to a maximum of 32 euro cents + VAT. Meanwhile, business travellers will get a new roaming bundle that provides worldwide access to data at a price equivalent to

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