Many operators have spent the last few years saying they are really media and entertainment companies — but as Chetan Sharma points out in this guest column at GigaOM, they don’t act like it. “Media companies and mobile operators think about customers differently. Operators are focused on subscriber acquisitions, while media companies are fanatic about audience acquisitions. Operators think in terms of adding a few hundred thousand subscribers a month — media companies, of millions. In the Telco 2.0 world, where service providers aspire to become media and entertainment brands, shouldn
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