Netflix Makes Its Unlimited Online Movie Viewing Official, Day Before Apple's Expected Launches


Netflix (NSDQ: NFLX), which has been experimenting with making its online movie service unlimited with a few users, is now expanding it to everyone starting Monday, a day before Apple (NSDQ: AAPL) is supposed to make some major announcements about its new online movie rental service. AP reports the unlimited viewing will start tomorrow, doing away with its quota/hours system for Netflix subscribers based on their pricing tier-level. Only the lowest tier of Netflix customers who pay $4.99 to rent up to two DVDs per month won’t be provided unlimited access to the streaming service. For now, the online streaming library has more than 6,000 titles, small compared to the overall 90,000 titles in its DVD collection.

Netflix had been experimenting with the unlimited viewing service with select subscribers for a month now. This unlimited streaming option would become more relevant after Netflix-*LG* branded set-top TV box launches later this year…the plans for it were announced start of this month.

Also, AP says this unlimited streaming option could erode Netflix’s profits because it isn’t raising its monthly rates even though its expenses may rise if increased usage drives up the licensing fees owed to studios.



Linux User is correct – Netflix would be competing with Apple for Windows users who use Apple products like iTunes/iPod/iPhone. That number is a lot higher than straigt OSX users.

Linux user

Why can YouTube write a platform independent flash player but these guys can't? Answer: DRM. They don't care whether you can watch the movie, as long as you can't make a copy. (Aaron, you knew what you were getting into when you shelled out for a Mac: 7% market share. I'm in the 0.5% ghetto and from where I'm standing, you guys get plenty of love.)


But why should i be required to spend a bunch of money to buy a copy of windows just use it.

"And if you own a Intel MAC you can always use Bootcamp to run XP or virtualization software"

you make it sound as if us mac users just have to hit a key stroke to get windows, how about you pays us the money?


The Issue here is Apple wont license Fairplay but that said other streaming services like Joost work on the Mac (Intel Macs) and they have a DRM scheme .

And if you own a Intel MAC you can always use Bootcamp to run XP ;) or virtualization software .

Apple User

I don't really see how Netflix thinks this is going to compete with Apple's downloads, because you cannot stream movies from Netflix on Mac OS X. You have to us Windows. Here is what Apple users get from Netflix:

Your system is not compatible with watching instantly
Your computer's operating system is not compatible with watching instantly.
Try again from a computer running Windows XP Service Pack 2 or Windows Vista.

So, looks like iTunes is the only (future) option for Mac OS X users.

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