– Internet Not Benefiting From Writers’ Strike: There’s been a lot of talk of content and ad spending shifting to the internet due to the nine-week-old writers’ strike, especially since the labor actions shows no signs of ending. So far, though, advertisers aren’t seeing a perceptible migration of ad dollars. As it stands, websites should be able to capitalize on TV’s woes. But don’t expect any jolt to online ad spending until the spring, when some of the anticipated refunds for shows that didn’t hit their ratings guarantees arrive in marketers’ pockets and then trickles down to online.
— DVRs Limited Impact On Ads (PDF link): A recent study by media buyer Palisades MediaGroup provides a glass-is-half-full look at DVR usage and advertising, finding that a little less than 50 percent of viewers who watch a recorded program fast-forward through the ads during playback. And for those advertisers who worry that their timely messages might be rendered moot by time-shifted TV viewing, Palisades’ study showed that more than half of all DVR primetime program playback is done within the same day it was recorded. And by the end of the following day, DVR owners have watched about 75 percent of all recorded programs.
— Growth Rate For Online Job Ads Continues To Slow: The number of online recruitment ads were 3.5 million in December, a 6 percent rise over last year, according to The Conference Board Help-Wanted Online Data Series. But the numbers show that the amount of online help wanted ads are slowing down to a crawl: not only was this the smallest increase since the Conference Board began measuring online job ads in May 2005, but looked at sequentially, December’s total was down 13 percent since November, though that was mainly attributed to regular seasonal shifts.
— Online Florist And Google In Year-Long Marketing Effort: Online floral retailer 1-800-Flowers.com is looking to tap all of Google’s (NSDQ: GOOG) various ad tools over the next year, including AdSense, Google Audio’s radio buys, AdWords’ newspaper buys, and GoogleTV, which places ads on TV through EchoStar (NSDQ: DISH). The relationship kicks off, appropriately enough, with a Valentine’s Day promotion featuring a contest on YouTube. The
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