Having spent this week dealing with the hustle and bustle that is the CES I have constructed a short "don’t do" list for exhibitors who wish to make good impressions on visitors:
- Don’t do one on one briefings by rote. Be adaptive when talking to just one person who has specific questions.
- Make your booth easily accessible. Don’t create narrow paths that can’t be navigated when the crowd is large. This is the CES, the crowd WILL be large.
- Don’t put your wares under weird lighting. If you must have your goods secured under a closed display do not put weird lighting that makes taking good photos impossible (that means you, Intel).
- Don’t put a bunch of your new cool product in partner’s booths and then not put one in your own (that’s for Aigo).
- Do not invite us to private briefings, send a car to take us off-site, and then make us sign an NDA that means we can’t talk about what is covered for THREE MONTHS (yes Palm, you know who I am talking about).
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