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Facebook To Add More Privacy Controls, Mass Messaging; Zuckerberg On '60 Minutes'

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Facebook plans to release new features giving users more control over their privacy settings and messaging capabilities, according to its “What’s New” page. Recently, Facebook added Friend Lists, a way for users to organize their friends into groups and send messages to specific recipients, but offered no privacy settings. But Inside Facebook says users soon will be able to control visibility for their profiles, including photos and apps when the changes take place in Q1. Also in the works: the removal of the maximum capacity to which users can send messages. Currently, users can only mass message up to 1,000 group members at a time, prompting many – particularly marketers – to utilize other sites to more easily mass communicate. Allowing users to message an unlimited amount of people increases the viability of marketing.

In recent months, Facebook incited a protest from users, including, by introducing Beacon, a program tracking users