Mobile Content Bits: AAA; Teletext; Metro

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Alltel (NYSE: AT) and AAA Release AAA Mobile: Alltel Wireless and automobile organization AAA have rolled out AAA Mobile, a GPS application that lets Alltel customers, including both AAA members and non-members, to find AAA-approved points of interest and other locations as well as quickly access AAA member roadside assistance from their GPS-enabled Alltel phones. The AAA Mobile application can be downloaded from Alltel and is available for $9.99 per month or $2.99 per day. Subscribers can also access visual and audible directions to destinations in the US among other services (via release).

Teletext To Sell Mobile Ads: TV information service Teletext has appointed mobile advertising agency 4th Screen Advertising to handle its mobile advertising sales. NMA reports that Teletext is also preparing to launch a new mobile site for its travel site Teletext Holidays. The revenue from its mobile ads will supplement its current mobile revenue stream from SMS alerts.

UK’s Metro Gets Mobile Ads: The Associated Newspaper Group, owners of the free daily newspaper the Metro as well as the Daily Mail (LSE: DMGT), have also appointed 4th Screen Advertising to handle ads on Metro’s mobile internet site (via release).

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