Club JAM: Just Another Online Community?

Agencyfaqs reports that JAM Magazine has launched an online community called Club JAM. JAM Magazine has launched an online community called Club JAM. The community is powered by Ning and there are “Create your own social network on Ning for free!” links on the site. The community has polls, blogs, photos, videos. The magazine’s job portal – Job OK Please – is plugged into the system. A banner on the community informs visitors that the magazine’s website has also been redesigned…I just checked and the redesign, for now, appears to be restricted just to the index page. Go deeper and you’ll notice that most sections are yet to be updated.

I think it would have been ideal to integrate the community with the content on the portal, but there must be legacy issues, given that JAM is a very old site (albeit for a youthful audience). Arjun Ravi, editor of JAM tells Agencyfaqs that Club JAM is not a social network, and they’re also targeting the non-magazine audience. He claims Club JAM has around 1000 members, and gets around 5000-6000 page views per day. They’ll also migrate JAM’s 85,000 members to Club JAM. Around a year ago, Rashmi Bansal, Editor of JAM Mag had told ContentSutra that the site has 60,000 users – so that’s an increase of just 25,000 users in a year. The other youth portal we’re aware of is Campus18 from Tangerine Digital, in which Network18 MD Raghav Bahl owns 50 percent stake.

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