One of the reasons Belo (NYSE: BLC) executives cited for splitting the company in two back in October was to concentrate on its partnership with Yahoo (NSDQ: YHOO). Belo is making good on that intention, though at the time, it may have seemed that the big push would come mainly from the newspaper side. This one is all about Belo’s TV properties and their websites.
The deal calls for Dallas-based Belo to bring local video coverage from 13 of its 20 TV stations to Yahoo News. The Belo stations have exclusive rights to provide local video to Yahoo News in their respective markets. Yahoo expects to feature about a dozen local news video clips daily, with an emphasis on breaking news. As for Belo’s remaining TV stations not covered by this agreement, a Belo rep told me that its Dallas station could not be included due to an existing local video deal between Yahoo and the CBS (NYSE: CBS) affiliate there. The company expects to add its local Boise, Idaho, station to Yahoo News sometime over the next few months.
Belo and Yahoo have primarily based their existing collaboration on Yahoo companies’ relationship beyond the Yahoo Newspaper Consortium and Yahoo’s HotJobs. As with their previous arrangement, the two companies will continue to share ad revenues related to the video content. Release