Blog Post

BigAdda Claims 1.2 Million Users

Reliance ADA Group’s social networking site BigAdda has released some stats on usage on it’s site. The stats:

— The site claims to have 1.24 million users, adding 12,000-15,000 a day, and is targeting 10 million users by 2010
— India’s top 20 cities accounting for 50 percent of users.
— 40 percent users are from Tier 2 cities, while 10 percent from countries like Sri Lanka, Pakistan, US, UK and also Dubai in the UAE.
— 78 percent of the users are between 16-27 yrs
— 78 percent of the males and 28 percent females are from schools & colleges
— 44 percent of the working users are working in IT, Finance and Services, and 15 percent in Manufacturing and Media
— 40 percent of users consume videos and share them

16 Responses to “BigAdda Claims 1.2 Million Users”

  1. An engineering student from Goa has opened a social networking website which has better features than Bigadda.com

    Find old friends & connect with new
    View,share your favorite videos
    Play over 200 games and challenge your friends
    Share your favorite photos and contest with others
    Scribble & message your friends (In private)
    Share your views & comments via blogs
    Start your own college or school gang
    Post classifieds, polls, quizzes
    Personalized themes and much more

    http://www.fiplee.com

  2. Accirding to Alexa, Biggadda gets 4.3 pageviews from every user on average.

    People who view their tv ads log in and view one page, maybe register and log out. maybe view one more page. hehe.

    they should get somebody who knows what a social network is. heh. sorry.

  3. roachrider

    i do believe that with the current internet penetration and the huge media spend done by these guys, a million plus registrations is gettable. the product is looking a lot better now, specially the videos and music (which were pleasantly surprising). im an eternal optimist so i do hope to see more innovative products from all Indian social networking sites. To the experts, i, among others would surely like to see constructive criticisms and assessments rather than blatantly patronising or ripping a site apart.

  4. chandan

    Remember the game is not about registered users, its about daily active users although this may change when you reach above 10 million users.

    For now 1.24 means “you have nothing ma boy”.

  5. MobStir

    The one truth is that Reliance employs far more people than anyone else. So if they insist that every one of their employees makes atleast one site for him/herself and one for each of thier family members… that should account for a lot. Then Anil can maybe call up mukesh for help… thats another million atleast.

    I dont think anyone can question the ability to spend, to recover..now thats a different issue…

  6. I think bigadda is ny time better than minglebox or desimartini. I don't know about the userbase claims. But I dont doubt it. It could be possible. Getting a one mill userbase is no big deal as of today. I am sure they must've not bought users.
    I am using it.. not very regularly though but i have seen serious improvement in the product.

  7. We should not forget that it is a product from Reliance. Hence 2 things are given. Product will be targetted at the masses and not the tech loving hard-nosed martians like us. Second, they will build scale like nobody's business. If 1 mill happened in 6 months, I won't be surprised if they reach their stated objective of 10mill in 2010 (I think Mister Sawhney said that in one of the conferences).
    IF Orkut has reached 10 mill in 5 years, too bad.

    And not to forget the food chain: members=>content=>views/session time etc.

    I recently checked out the sections. Video and photo section are quite active. Addas are lukewarm. Forums completely thanda. Maybe they need some of us to spice it up there. :)

  8. Insider

    I can only smile at that.

    Even if you have to make such outright ridiculous claims, at least don't leave traces behind on your site which suggest otherwise.

    Sometime back Mister President Sahwney said some 10,000 videos are being uploaded each day. Go to bigadda and in the video section sort by recently added videos bigadda.com/index.php?L=video.members&x=video . The 1000th most recent video was added some 12 days back. Clearly only 100 are being uploaded each day.

    Thats a 100x error in reporting :) You can verify for other claims using similar hacks.

    See their forum section bigadda.com/index.php?L=forums.browse_boards&catID=8
    This should have been a very popular channel, the last time someone posted was in October on some topics :)

    Atleast be clever like desimartini which says “sold for less than $10m” or Minglebox when they say “closing in on 1 million users” which are so subjective that they do not constitute to be called an outright white lie :)

  9. Insider

    I can only smile at that.

    Even if you have to make such outright ridiculous claims, at least don't leave traces behind on your site which suggest otherwise.

    Sometime back Mister President Sahwney said some 10,000 videos are being uploaded each day. Go to bigadda and in the video section sort by recently added videos http://www.bigadda.com/index.php?L=video.members&x=video . The 1000th most recent video was added some 12 days back. Clearly only 100 are being uploaded each day.

    Thats a 100x error in reporting :) You can verify for other claims using similar hacks.

    See their forum section http://www.bigadda.com/index.php?L=forums.browse_boards&catID=8
    This should have been a very popular channel, the last time someone posted was in October on some topics :)

    Atleast be clever like desimartini which says “sold for less than $10m” or Minglebox when they say “closing in on 1 million users” which are so subjective that they do not constitute to be called an outright white lie :)

  10. The numbers dont mean a thing, its the activity on the site that matters. How long a user surfs, the number of pages he visits, how many videos/photos are being uploaded, they will never release those stats. I still dont have a single friend of mine on that site. Also major email providers like gmail and yahoo are automatiically routing any mail from big adda servers to spam folders, I dont know if others have noticed this. I'm still very bearish about big adda.