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Ad Service Komli Raises $7 Million First Round From Nexus India, DFJ And Helion Ventures

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(Original Story)Ad serving tech firm PubMatic has raised $7 million in a first round financing. The round was led by Nexus India Capital along with previous backers Draper Fisher Jurvetson and Helion Ventures, which participated in the company’s undisclosed seed round last August. Currently in beta, PubMatic is working with 1,500 publishers and a few dozen ad networks, including Google (NSDQ: GOOG) AdSense, Advertising.com and BlueLithium. The San Francisco company, which started its business last year and has two offices in India, is targeting small- to medium-sized publishers. PubMatic

9 Responses to “Ad Service Komli Raises $7 Million First Round From Nexus India, DFJ And Helion Ventures”

  1. Hello Visitor
    Becare full of some indian ads companies. they never send u any payment. rest all up to you.
    i want maintion some indian cmapny hey never pay.
    1. axill.in
    2. komli
    3.ozone
    they all companies make fool too publisher. now i want tell how they make fool
    1. they count only 50% – 60% Imression and click.
    2. they tell you u will get 1st payout after 3 month.
    3. after 3 month they glup your all amount .
    so better becarefull
    always see usa or Uk network companies
    they payout right time

    thanks
    publisher
    cheer's

  2. All of who believe that Indian Adnetwork performs just check with agencies and their clients who have burnt their fingers.

    DGM is an affiliate marketing network, and Tribalfusion,Adsmart,Adbrite being
    global adnetworks with lots of indian sites apart from Google Adsense

    so all of those who have used google adsense and tasted success,its time to graduate to other global ad networks.

  3. Komli and Tyroo seem to be the best adnetworks currently in India. ozonemedia seems to be the third best, when it comes to Indian based ad networks.

    However, with the arrival of Tribalfusion, DGM, and several others the market may heat up quickly. I wish for a strong competition for Google in India.

  4. Hi Prashanth,

    Currently there are so many figures that exist in industry. Most of them say that internet advertising in India is about 400 to 600 crores and more than 35% of it is enjoyed by Google.

    Currently BFSI companies and online companies are the biggest spenders in online advertising. Online companies are allocating 40% to 60% of their total ad budget to internet.

    However other sectors like automobiles, computers, real estate, FMCG and few other are also getting interested in online advertising. Currently these sectors are allocating anywhere between 3% to 10% of their annual budget to internet advertising.

    Industry is expecting to reach 2000 crores 2012. But, if the broadband penetration increases at a faster pace may be with the help of government, you can expect it to reach some bigger numbers.

  5. I am a little confused. Is Pubmatic and Komli the same company ?
    And did both of these companies get funded independently? if yes then did Pubmatic ensure another funding to Komli?
    Its little confusing…not sure if its just me

  6. Nikhil thanks for providing the updates on the story.

    As far as Komli/PubMatic are concerned it shows there are some quality deals being done by VC's in the internet space. Although, all the attention these days is around the equity markets and "blank check" IPO's.