Will CES be spoiled by a rotten Apple?

IphonehomescreenbookmarkI’m boarding my plane for CES in a few short minutes, but can’t get one particular thought out of my mind. Last year, Apple completely deflated the CES balloon with the iPhone announcement at the same time as the show. Those in attendence at CES will likely attest: it was as if the Earth stopped spinning for a few minutes at CES and the show was definitely in the shadows as opposed to the forefront.

In 2008, MacWorld is a week after CES, but I still suspect a masterful PR move from Apple this week. Nope, I don’t expect any new hardware announcements as those will be reserved for next week. I said it before, but want to go on record now: I think Apple will provide a killer upgrade to the iPhone this week if at all possible. We’ve already seen a build of the iPhone firmware 1.1.3, but I wonder if we’ve seen all of the features in the final version. I could be way off base here, but that’s my guess… folks buzzing about new iPhone software with at least "one more thing" in it that we’re not yet aware of. Full support for Microsoft Exchange perhaps? Could we see some off-the-cuff comparsion to MIDs with Apple suggesting "hey, that’s nothing new… we’ve had a MID out for quite some time..." Thoughts?


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