Another wave of change at CBS this week as cable and internet college sports unit CSTV loses its independent status and is integrated into CBS Sports under the aegis of Sean McManus, president of CBS News and Sports. In addition to a cable network, CSTV — as in College Sports Television — operates CSTV.com and a network of more than 200 official athletic sites, mobile and more. Its broadband services deliver live and streaming audio/video of more than 10,000 events a year.
The move marks the beginning of the end at CBS for Brian Bedol, the CSTV Networks co-founder who continued to head the sports net and its expansion after it was acquired by CBS in late 2005 for $325 million in stock. Tony Petitti, EVP and executive producer of CBS Sports, will run day-to-day operations. Bedol will aid with the transition and then serve as a “senior advisor” to CBS CEO Leslie Moonves. When Quincy Smith moved to CBS from Allen & Co. in late 2006, he cited Bedol’s presence there as a reason. Allen & Co. invested in CSTV and had a seat on the board before the sale. Smith said at the time that he saw it as a sign of an open attitude that a serial entrepreneur like Bedol still wants to work within the company: