Updated: Warner Bros. Goes Exclusive With Sony's Blu-Ray; Toshiba 'Quite Surprised'

In the timing-is everything-department, Warner Bros. Entertainment picked the Friday before CES to announce its preference for Sony’s (NYSE: SNE) Blu-ray DVD format over Toshiba’s HD DVD — and the week after the end of the busiest shopping season for consumer electronics. WB said Friday afternoon it’s going exclusive with Blu-ray, effective June 1, 2008. In the interim, HD DVD will be treated as a sort of poor relation, with that format being released after a “short window” following standard DVD and Blu-ray releases. Not sure this was on the list of high-profile moves expected from new Time Warner (NYSE: TWX) CEO Jeff Bewkes his first week on the job, but he makes a cameo appearance in the announcement: “Warner Bros. has produced in both high-definition formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices. Today