[by Cerius Shah]Monster India has launched a keyword based job search application on mobile; an SMS based service using One97’s 53030 shortcode. I checked out the service typing in ‘Jobs Online Mumbai’ and got a reasonably good response (Hello! Cellcast) of 3 succinct job postings with a second level that gave more details on the same. Fairly simple and easy to use, what comes out clearly is that they are looking at providing relevant service instead of a Gordanian knot to get the user to send more premium SMS’s.
No idea about the pricing though, I reckon its Rs 3 per SMS. This is their second application after SMS express which helps employers contact candidates directly on mobile while searching resumes from MonsterIndia). At one of the recent Mobile Monday’s, a Naukri exec waxed eloquent about their automated IVR service that helped remind non-active users to update CV’s as well as execute push button job applications. There is a huge market gap for the unorganised job sector, including but not limited to SME
{"source":"https:\/\/gigaom.com\/2008\/01\/04\/419-monster-india-launches-sms-based-job-search-on-mobile\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_5663f533899014dd2b370c481fc06d8c","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}