PR Newswire, a unit of United Business Media (LSE: UBM), is making a significant play for the Hispanic media market with the acquisition of sister companies Hispanic PR Wire, LatinClips and Hispanic Digital Network. Hispanic PR Wire is a press release wire, LatinClips is a media monitoring service and Hispanic Digital Network is an ad network, with print and online clients. Manny Ruiz, president and co-founder of the three Miami-based businesses, will join PR Newswire to head up the businesses and create new Hispanic-focused services. Deal terms were not disclosed. Release.
The deal is the second today from a United Business Media company, following CMP’s purchase of Mass Events Labs.