Mobile Content Bits: Airtel, UFC

SMS 2.0 For Airtel: Indian operator Airtel has launched a new content service called “SMS 2.0″, which combines messaging with content and contextual advertising. Users have to download a free application, which then becomes the default messaging application on their handset, and there are no premium charges over standard SMS rates for users. (via Top News)

UFC Goes Mobile: The Ultimate Fighting Championship mixed-martial arts league has launched its first range of mobile services, including wallpapers, ringtones, video clips and news content. (Release)

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