– Ronnie Screwvala’s top 10 trends for 2008: Among his predictions: “The mobile phone will be the new media to consume content, and pay for it on per-view basis.”
— Digital marketing firms strategise to take on MNCs: Indian companies such as Pinstrom, Ybrant Technologies and Communicate2 are firming up strategic plans to take on the MNC competition.
— Soaps Coming to Mobile Screens: Rajshri Media is set to introduce a 90-episode series meant for mobile phones by the end of January 2008. Each episode will be of approximately three minutes duration.
— Gaming finally catching Indian fancy: Rajiv Hiranandani, co-founder and country head, Mobile2win felt that advergaming would increase 300-350 per cent as brands were looking at this medium (mobiles) to reach customers.
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