Letterman Completes Agreement With Writers: Two weeks after announcing it wanted a separate agreement, David Letterman’s production company has signed a deal with the Writer’s Guild of America, clearing the way for his CBS (NYSE: CBS) talk show to return with its full staff. Worldwide Pants, Letterman’s company, also produces the Late, Late Show with Craig Ferguson. By signing an individual agreement, both shows not only get back their writers, but they will also be able to attract guests who are steering clear of programs still that are still being struck by the guild. No details yet on the terms.
Shifting Coupons, From Clip and Save to Point and Click: RedPlum.com, another effort to push the lucrative coupon business online, debuts Jan. 3. Just as traditional media sends readers and viewers online with urls, Valassis Communications will use its newspaper inserts to push the new online brand; RedPlum hopes the combo of coupons and content – “Consumer Reports-style product reviews,” a searchable recipe database, and more — will appeal to women once they get there. One other aspect may appeal: no personal info required. Valassis CMO Suzie Brown told the NYT: “To hit the radar screen, we will have to do a fair amount of revenue, we