Disney Joining Apple's Movie Rental Service

As was expected when the news of News Corp (NYSE: NWS). and its studio Twentieth Century Fox signing a movie rental deal came out earlier this week, Disney (NYSE: DIS) has also joined in the movie rental offering, which is supposed to be announced at the annual MacWorld conference on Jan. 14, reports Variety. Rentals are expected to cost between $2 and $5 for a 24-hour period, it says. Disney is the only major studio with full catalog within iTunes for now, while Paramount, Lionsgate and MGM have partial catalog deals, though all of these are download-to-own, not download-to-rent.

The story says other studios like Sony (NYSE: SNE), Universal and Warner Bros. are unlikely to participate for various competitive reasons.

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