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Warner Signs On With Amazon's DRM-Free MP3 Download Store

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Effective today, Warner Music Group (NYSE: WMG) follows Universal Music Group and EMI to the DRM-free Amazon (NSDQ: AMZN) MP3 store. For Warner, it’s an admission that DRM-free music is part of its present and future; for Amazon, it’s a major influx of titles for the store launched in September and a boost to its competition with Apple (NSDQ: AAPL) iTunes. While titles from Warner are supposed to be in the store today, it’s unclear how many songs and albums are involved. The release simply says “songs from WMG’s digital audio catalog.” In addition to the a la carte sales, WMG will team with Amazon to provide album bundles with exclusive tracks and other “digital music products.”

Why Amazon? The long answer from WMG exec Michael Nash in the release really boils down to “it’s not Apple” — although not in those explicit words. There’s also no mention of financial terms. Amazon sells more than one million of its nearly 3 million for $0.89 per song with the top 100 albums running for $8.99. Amazon’s holiday sales press release tossed around lots of numbers but nothing specific about MP3 sales./ Release.

Billboard: “WMG becomes the last of the four majors to make a commitment to stripping-out DRM from its catalog, following suit behind EMI, Universal Music and Sony (NYSE: SNE) BMG, which is expected to make its first foray into the MP3 format when it launches artist-specific digital download album cards in mid-January.”

Update: Just heard back from WMG with a little more detail: the deal covers WMG’s entire digital catalog — “hundreds of thousands” of tracks; among the artists who now will available in DRM-free MP3 — Madonna. The process of putting tracks in the system has started but it will be some time before searches for WMG artists bring up tracks instead of responses that Amazon MP3 “does not yet offer the compete XXX catalog” because “not all record labels have approved their music for sale as MP3s yet.”

2 Responses to “Warner Signs On With Amazon's DRM-Free MP3 Download Store”

  1. Christoper, DRM has indeed hampered digital growth. — nor eMusic, for that matter — would not have entered the music download arena if it was to sell downloads with DRM. Apple has indeed won with DRM, but labels and consumers will be better served with greater competition in the download space. That competition cannot exist if files are shackled with DRM. With DRM, the industry would be left to look to iTunes as the single generator of growth.

  2. It's kind of sad that all of these retailers are having to take these drastic moves to sell content to the iPod all because Apple won't license their DRM technology. The music industry and Apple created this break .

    Delivering unencrypted music won't solve this dilemma. Apple still wins using DRM at the end of the day. DRM is not the problem. Consumers at large do not care about DRM. They care about catalog and pricing and ease of use.

    Apple not licensing FairPlay is the problem.

    The press love the term "DRM-Free" because its emotional and drives page views. What it doesn't do is drive revenue or industry growth.

    Christopher Levy
    [email protected]