— Despite Woes, McClatchy Banks on Newspapers: A deepish look at McClatchy (NYSE: MNI) including how/why McClatchy chairman and CEO Gary Pruitt’s job is safe despite losing $1.46 billion and 78 percent of the stock’s value since 2006 and why the company isn’t open to a Rupert Murdoch-like effort. The respective answers: the McClatchy family likes and trusts him and the family is small and united, particularly compared to the Bancrofts. WSJ relies on the rosiest of views when it comes to the possible impact of the Yahoo (NSDQ: YHOO) consortium, dangling the Deutsche Bank prediction of print ad decline offsets by 2009. McClatchy will start phasing in Yahoo services in 2008, claiming that early tests in Fort Worth produced a 4 percent traffic increase the first month.
— Survey: More Online Ads, Free Content: The majority of internet users would rather see ads than pay for online content, or so says Deloitte’s annual media consumption report. The study, based on responses from 2,181 U.S. internet users, says the younger set is most willing — nearly three-quarters of those aged 13-41. They’d even be willing to click on the ads deemed to be relevant. But only 17 percent of those surveyed say they will watch an ad that plays during a video and less than one-third will watch pre-roll ads.
— Apple Shares Hit $200; Let The Rumors Fly: With Macworld — and the traditional Steve Jobs keynote — just weeks away, Apple (NSDQ: AAPL) shares are climbing almost as fast as the rumors are spreading. Pumping up the volume: expectations of an ultra-mobile PC that’s bigger than an iPhone/iTouch and much smaller than a MacBook, along with the chatter from 02 about iPhone sales and higher-than-expected data usage. Update: MKTW: “Apple’s stock rose to an intraday high of $200.96 a share before pulling back at the close to end the day at $198.95.”
— Google (NSDQ: GOOG) Reader Changes Have Beacon Effect: The latest ruckus on the social network-privacy control stems from a change in Google Reader that automatically extends item sharing to Google Talk contacts who also use the news reader. Anyone who was sharing items with a select group suddenly found that group expanded and not everyone is thrilled about the results. (It’s also expanding the number of items that show up for some people.) The effect can be avoided but only with some backflips.
Mathew Ingram says it’s much ado about nothing although I can’t agree with his idea that sharing with some should mean you’re ok sharing with all. Robert Scoble’s solution: granular privacy controls. So far, Google is in tin-ear territory on this one, particularly with the notion that Gtalk contact automatically equals friend. Update: Google posted a better response admitting “we underestimated the number of users who were using the Share button to send stories to a limited number of people” and offering some workarounds while they work on making the feature more “granular and flexible.”