DivX CEO Looks Beyond Web Video

DivX, the company that’s gotten its codec compatible with well over 100 million video devices around the world, hasn’t had similar success on the web. So new CEO Kevin Hell is looking past online video to the living room. We spoke with Hell last week about DivX’s acquisition of H.264 shop MainConcept, and what it means for getting DivX into web video. Hell’s answer seemed to be “not much.” In fact, after deciding to spin off high-quality video destination site Stage6 to cut costs, DivX would rather be a service provider to video sites than actually get involved. But you don’t have to take our interpretation — we recorded the interview and embedded it below:

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Some key quotes from Hell:

The ideal experience for digital video is one where you’re not in your office on a PC, but you’re actually in your living room with a remote control.

As content communities decide that they want to move beyond being just a PC experience, we’re one of the only games in town that can do that across the many devices in your life.

Shares of DivX (DIVX) fell more than 6 percent in Friday trading to change hands for $14.20 after the company said late Thursday that founder and former CEO Jordan Greenhall has resigned. Greenhall stepped down from the CEO role in July, to lead the spinoff of Stage6; Hell replaced him as acting CEO, then was named as the company’s permanent head in November.

DivX also said in its statement today — and this is not in keeping with what Hell said in our interview, which was that the Stage6 spinoff was on track to happen by the end of December — that “it expects to take additional time to consider the alternatives available…related to the future of the Stage6 service.”


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