Print Bits: El Pais Sues Nielsen; Telegraph Gains, Guardian Falls In November

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El Pais: Spain’s top media company Prisa is suing Nielsen Online over disputed visitor numbers recorded for the website of its flagship El Pais newspaper. Nielsen stats prompted “damage caused by the unjustified downward revision in the number of unique visitors of ElPais.com during the current year”, Prisa’s complaint said, alleging “serious negligence on the part of Nielsen in its measurement of audience figures for El Pais.COM (caused) El Pais and Prisa to suffer serious damages due to lost advertisement this year”. (AFP via Editors’ Weblog).

ABCe: Telegraph.co.uk gained 1.7 million unique users in November to leapfrog Times Online and become the UK’s third most popular newspaper website. Guardian Unlimited remained top but lost 908,250 users (now 17.5 million), a disappointment amid its redesign; Mail Online in second gained 884,550 users (now 14.4 million); Telegraph.co.uk went from 11.1 million to third on 12.8 million; Times Online lost 158,802 users in fourth (now 12.28 million); Sun Online added 2.4 million users (now 11.6 million) but ranks last of the five papers who submit monthly ABCe returns.

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Robert Andrews

Sure, Jemima. We noted GU's record in October, and 18,407,758 is impressive in any book. October '06 was 12,744,399.
Have yourself a merry little Christmas, see you in '08 x

Jemima Kiss

Hi Robert: Just a note about the GU figures. It's not that November was a bad month – more that October was an extraordinary month for traffic that was across the board on GU. If you exclude October, our overall growth curve for unique users has risen steadily year-on-year.

Happy Christmas! x

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