FTC Online Ad Targeting Guidelines: Industry Breathes A Sigh Of Relief

The Federal Trade Commission’s new online ad guidelines appear to offer a laissez faire approach, which the Interactive Advertising Bureau and AOL (NYSE: TWX) have treated as an early Christmas present. As we mentioned, the FTC is entrusting the industry to police itself as opposed to handing down strict rules on behavioral targeting. In meetings set up with the FTC last month, the regulatory agency indicated it might issue tight controls over marketers’ online activity. In a speech at the November Ad:Tech conference in New York, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau warned that coming regulation could strangle online advertising practices:


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