Apple’s New Look


Apple certainly did “Think Different” when they began using the white body iMacs. Soon it transcended across all Apple products and accessories. Is a new trend coming? One away from the white light?

From the launch of the iPhone it became clear that Apple was reinventing their look. All previous artist renderings referred to Apple’s classic white approach. But with metal, glass and black accents, it was clear Apple was entering into a new phase and a new look. The new iMac redesign became another indicator for Apple’s changing taste. Now rumors are abound concerning metallic MacBooks. Looking back on the most recent changes I think the pattern is becoming more ‘clear’. With iPods no longer offered in the classy white casing, soon nothing will be left. Even the rumored Cinema Displays will probably become twins to the new iMac casing.

Can we expect accessories to follow suite? New metallic keyboards may not fully translate the new style, but I think we’re beginning to see the picture…the new Apple. Perhaps businesses will find them more suitable? Or consumers will appreciate the finer materials? Either way, soon enough the Mighty Mouse will be the last of its kind. A plastic white figure, in an aluminum world.


Joey Livingston

If I recall correctly, Steve Jobs outright said that they were going to adopt the “metal and glass” look across the board, going forward, when he introduced the new iMacs.


something else that must be a part of the “new look of apple” is the fact that they no longer offer a student discount on iPods… it might not be a huge deal, since they still offer a reasonable student discount on hardware and software, i personally would have never bought my first iPod if there wasn’t a student discount on them. not cool


I think it might be the fact they want to get rid of a lot of the pvc stuff used in the other casings. I can’t remember if someone said there was less or just about the same in the new iMacs though. Not only is the style improving, but maybe they’ll get greenpeace off their backs as well…


@Partners in Grime

Are you referring to using a Microsoft mouse on Mac.


A friend and I were just discussing how weird the Mighty Mouse looked with his MacBook Pro. While the white thing works and has been iconic for them, I much prefer the aluminum casing and the black.

The White Shadow

Also, did you notice it gets dark at night, Arvin?

Nice summation of the obvious,


The writing on this site is going downhill. No real content and improper use of apostrophes to indicate plurality.


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