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Mobile TV ‘To Miss Olympics Opportunity’: Forecast

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Mobile TV may continue to be talked up, but many telcos’ key launch dates will be missed next year, according to a 2008 forecast by Screen Digest’s analysts. David MacQueen prophesies: “Although services may launch, coverage will be far from nationwide when key sporting events kick off, namely the Olympics and UEFA Euro 2008 Championship. A key opportunity to measure European consumer desire for mobile TV services is likely to be lost.” Orange and Vodafone’s (NYSE: VOD) TV services are predicted to enjoy the greatest boost from those events, which it’s reckoned could also drive takers to Sky Italia and ESPN (NYSE: DIS). Via release.