Ad Industry Roundup: Internet Survey Offers Virtual Money; Online Auto Ad Spend Shift; Alloy Ad Net

Online Surveys Get Social Net Reform: Online surveys are often looked at askance because many tend to entice respondents with promises of cash or other lures. Aside from rendering responses somewhat dubious, those payments can be costly. Peanut Labs, a former social net that’s transformed itself into an online market research network, is trying a twist: offering participants “virtual money” to be used in their respective online communities. The San Francisco company, formerly known as Xuqa, claims response rates of 29 percent thanks to virtual currency. Even more surprising, Peanut Labs, which has a research network covering 60 community sites comprised of 10 million users, says 80 percent of respondents have chosen virtual currency over cash or $5 iTunes gift cards. Not clear: whether the virtual incentives lend responses any more reliability.

Auto Ad Spend Migrates Online From TV: The internet

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