Reminder Service Kwiry Launches; Do Ads Need Reminders?

San Francisco-based kwiry has launched a “reminder service” — put simply, if someone sees something when they’re out and about that they want to remember they send a text message to 59479 (kwiry) and it gets sent to their e-mail and stored at kwiry.com. It’s a very simple idea, with the main drawback being that people can just store info in their handsets and check it later. Of course, then it wouldn’t also be in their e-mail inbox, and that seems to be the crux of kwiry’s business model. Companies which want to direct users to an online site can get them to send an SMS to kwiry with a specific keyword, and they then get sent the details of the site. For example, GamePro Magazine uses it to direct people to GamePro.com. Once again, something easy enough for people to do (just type in a URL), kwiry just lets people send a reminder… The company raised $1 million in funding from Hummer Winblad Venture back in March.

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