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Jackass Franchise To Debut Online Through Blockbuster’s Movielink; $2 Million For Rights Plus Ad Rev

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Viacom (NYSE: VIA) owned Paramount Studios and co-producer MTV New Media are debuting the latest version of its Jackass franchise online, which it says will be the first studio-backed movie to do so (other majors indies have been released online before or the same day as theater debut, such as “10 Items of Less” by Morgan Freeman). On Dec. 19, the studio will make “Jackass 2.5” available through Movielink, now owned by Blockbuster (NYSE: BBI). Technically it is not a full length movie: The hour-plus film has original material and previously unseen outtakes from the second “Jackass” movie in 2006. It was made for less than $2 million, and will stream for free here, but will have 15- or 30-second commercials before and after it plays, reports NYT.

Of course there’s the small matter of making the Movielink buying and watching experience less sucky.

On Dec. 26, the movie will be available on iTunes and (NSDQ: AMZN), for $10 to $15, and a DVD