Playboy Taps Minick To Expand Its European Mobile Content Business

Minick has won a deal from Playboy (NYSE: PLA) to help the company expand its European mobile content business. Playboy will use Minick’s platform to launch video, mobile TV, games and other types of content, and to develop more interactive services, and sell them both on and off operator decks. Playboy initially pursued deals with a lot of operators, but the company’s CEO, Christie Hefner recently said at UBS Media Week that the deals had limited upside and weren’t particularly profitable. Playboy has a sizable mobile content business outside the US, and its growth strategy appears to be to build up its own content offerings and sell them to users, rather than license its brand and content to third parties. Last year Dijji/Dwango went out of business, one of the reasons being that it overpaid for licenses from brands like Playboy. (Release)

Comments have been disabled for this post