AFP To Offer Video Clips As Ringtones

News agency Agence France-Presse (AFP) has signed a deal with Vringo to make its news video clips available as mobile video ringtones. The service lets people set video ringtones to incoming callers, and also to assign themselves a video ringtone which is viewed by people they call (if that person is also a subscriber to Vringo, and on their buddy list). At first I was a little skeptical of the demand for news clips as ringtones, but if the clips are archives of famous events there might be some interest. Perhaps more importantly there’s not really a risk to either side — AFP may not make much money out of this but it’s not putting up a lot of investment either, and Vringo benefits from having a wide selection of videos available. (release)